Open a Private (Incognito) Window

For the smoothest experience, we recommend using Google Chrome. Also, open an Incognito window to prevent saved logins or browser caching from interfering.

Sign Into an Organizational Google Account

Click to Expand

In your Incognito window, go to play.google.com/console/about. This is Google’s official developer console overview page.

Click “Go to Play Console” in the top-right corner.

If your screen is small, you might need to click the menu (☰) in the upper left first

Sign in with the email you want to use for the account.

We recommend using a general organizational email (e.g., info@yourchurchdomain.com) to set up your Google Developer account. This ensures:

Multiple people can access the account.
The account stays active even if you leave the organization.

Google does not allow you to change the “Account Owner” email after setup.

Turn On 2-Step Verification

Click to Expand

After signing in, Google will require you to enable 2-Step Verification.

If you don’t see a prompt, you probably already have it turned on. In that case, move on to Step 3.

If you do see a prompt, follow Google’s instructions to enable 2-step verification.

Return to the Creating a Developer Account tab (or visit play.google.com/console/signup and refresh the page).

Create Your Developer account

Click to Expand

Click the dropdown menu labeled “Select your organization type.”
Choose the option that fits your organization. (For example, if you’re a church, select “A nonprofit.”)
Click “Get started.”

On the page titled “What You’ll Need to Create a Developer Account for an Organization,” read through the account requirements.

Click "Continue"
Input your desired name for your developer account
- Tip: We recommend using your organization’s legal name, common name, or something similar.

Link a Payments Profile (DUNS Required)

To continue, you’ll need to create or select a payments profile. Before doing this, your DUNS Number must be up to date.

Find your DUNS number

Check to see if you already have a DUNS number

A lot of organizations already have a DUNS number without knowing it. To check and see if you already have a DUNS number, please use the DUNS Number Lookup.

When you go to the link above to search for your DUNS number, we recommend starting by just searching for your Business Name, State, & Country. This will help you cast a wide net in case your address or phone number has changed.

If you do already have a DUNS number, please confirm that the address, name of the organization, and phone number that are associated with the DUNS number are all correct. When you sign up for Developer accounts, you must enter the information exactly how it is shown with your DUNS number.

Information required to Request/Update a DUNS number

If you need to update any information for your DUNS number (for example, if the address is no longer correct) or you need to create a new DUNS number because you don’t have one, please follow the instructions below.

You will need at least two legal documents to complete this process. The documents must match the Correct Legal Business Name at the Current Physical Address. (See examples of accepted documents below)

Examples of Accepted Documents

Create New DUNS

Secretary of State Articles of Incorporation
Taxpayer Identification Number (TIN) Confirmation Letter
Employer Identification Number (EIN) Confirmation Letter
DBA / Assumed Name Certificate Filing
Lease Agreement
Utility Bill

Do Not Include personal information such as Driver’s License, Passport, Social Security, Banking Statements, etc.

Update or Correct DUNS

Business Name Update:

Secretary of State Articles of Incorporation
Registration Amendment Document
Taxpayer Identification Number (TIN) Confirmation Letter
Employer Identification Number (EIN) Confirmation Letter
DBA / Assumed Name Certificate Filing
Merger / Acquisition Agreement
Purchase Order Representing Asset / Liability Exchange

Address Update:

Utility Bill
Lease Agreement
Taxpayer Identification Number (TIN) Confirmation Letter
Employer Identification Number (EIN) Confirmation Letter
Invoice from a third party showing current Business Name and Address

Ownership Update:

Probate document authorizing ownership of the business
Operating Agreement
Merger / Acquisition Agreement
Partnership Agreement
Purchase Agreement

Requesting a new DUNS number/Update existing DUNS number

Once you have the necessary documentation, fill out the DUNS Request Form, and upload your documents to either create a new DUNS number or update your existing DUNS number.

Please use this form above, rather than the main DUNS website, since this form is built specifically for Developer Account customers.

Enter your email address on the first screen that appears
Select “Developer Program”
Select “Create New DUNS” or “Update or Correct DUNS” depending on your situation

Create A Payments Profile

Click "Create or select payments profile"
Click "Continue"
Enter your DUNS number.
Google will show your business info—confirm it’s correct.
Click “Got it,” then “Next” to save.

If you can’t create a Payments Profile:

You may receive an error that says something like, "Your Google account isn't authorized to use Google Payments." To resolve this, have a Super Admin for your organization's Google Workspace follow these instructions:

Go to admin.google.com
Click the menu icon (☰) in the upper left → click the dots → Apps → Additional Google services
Scroll down to Google Pay and click on the three dots to the right (under the "Actions" column).
Select Turn ON for everyone → TURN ON
Wait a few minutes and try creating a Payments Profile again.

Fill out Organization Details

What To Provide

Small organizations usually select 1–10 or 11–100 employees.

A good rule of thumb: Use the number of W-2s your organization issues each year.

Organization Phone:

Use your main public phone number (the one on your website or Google listing).
Include the country code (e.g., +1 for the U.S.).
Do not use punctuation—no parentheses or dashes.

Public Developer Profile

Click to Expand

Public Phone:

Usually the same number you entered earlier. You’ll need to verify it with a 2-step verification code later in the process.

Developer Email:

Use the same general email from signup (e.g., info@yourchurch.org) or another official contact. This is the email users will contact with app-related questions. You’ll also need to verify it with a 2-step verification code.

Acknowledgment:

Read Google’s statement of consent. Check the box. Click “Next.”

About You

Click to Expand

If this is your first developer account, you could say something like:

“This is our first developer account. We’re working with Subsplash to publish a free app.”

If you’ve had other developer accounts, briefly describe your experience.

Other Accounts Used in the Last 6 Months: If none, select “No.”

App Details and Contact Info

Click to Expand

Number of Apps:

Most churches will select “1 app.”
If you plan on publishing more than 1 app, indicate that here.

Earning Money:

Choose “No”—Subsplash can only publish free apps.

App Categories:

If you’re a standard church or ministry app, select “None of the above.”

Contact Info

Click to Expand

Google Contact

Give Google the name, email, preferred language, and phone number of the person in your organization who should handle developer account questions from Google.

Phone Verification:

Google will send a verification code to confirm this number.

Pay the $25 Registration Fee

Click to Expand

Review your details, agree to Google’s terms, and click “Create Account and Pay.”

If you don’t have a card on file, add a credit or debit card when prompted.

Select the card and click “Buy.”

You should now see a message that your Developer account was created! Well done.

Verify Your Organization

Click to Expand

First, Google needs to make sure your organization is real. This is like showing a business license when you rent a building—they just want to confirm your group is officially recognized somewhere.

Documents Google Commonly Accepts:

Articles of Incorporation
EIN Confirmation Letter
501(c)(3) Determination Letter
State-Issued Annual Report
Business credit report (Experian, Equifax, or TransUnion)

This Document Must Match Your DUNS Profile

For approval, make sure your document checks all these boxes:

It’s from an official government or credit bureau source
Your organization name exactly matches your DUNS profile
Your address exactly matches your DUNS profile
It’s clear, readable, and not blurry

If anything’s off, Google might reject it.

Upload your Document:

Click Upload.
Select the file from your device.
Click Next to move on to ID verification.

Verify your ID

Click to Expand

This next step is personal—you (the account owner) need to show that you are who you say you are. Think of this as showing your driver’s license to open a bank account.

Type your full name exactly as it appears on your ID.

Select your country.
Pick your ID type (e.g., passport, driver’s license).
Upload your photo(s) – make sure it meets the guidelines below!
Click Next to submit.
Type in your address exactly as shown on your ID.

The information you enter in the form must exactly match the information listed on your legal documentation
If your government-issued ID has an outdated address, USE the outdated address on the ID for this verification. Otherwise, Google will not verify your organization or identification.
If Google is not able to verify your information, please contact Subsplash so that we can assist you. Google only allows a certain number of attempts.

Google Review

Once you've uploaded both the organization and personal ID documents, Google will take a few days to review them—typically 3-5 business days (although, sometimes it goes much faster than this).

It’s not uncommon for Google to email you if they need more clarity on a document or if an uploaded file was blurry. Respond ASAP so you can keep moving!

Invite Subsplash

Click to Expand

To publish and manage your app on your behalf, you will need to invite Subsplash as an admin to your Google Play developer account.

From the menu list on the left-hand side of the Console, select Users and permissions
On the right-hand side of the page, click Invite New Users
On the Invite user screen:
In the email address field, add: Googleplaydev@subsplash.com
Click the Account permissions tab, and check the Admin box
Click the blue Invite user button in the lower right corner of the page
Click the blue button on the following prompt to ‘Invite user.’

As soon as our team accepts your invitation, you'll receive an email from Google.

API Setup

1. Open an incognito window and navigate to: https://console.cloud.google.com and then log in with your Google Play developer credentials.

2. Click "Select a project"

3. Select No Organization and select your organization from the dropdown menu. If your organization doesn't show in this list, click No organization in the dropdown menu and continue as normal.

Then create a new project in the top-right. You can name your project "Subsplash".

4. Click on "Service Accounts" in the left-hand menu

If you receive a notice saying you do not have permission to edit on this page it is likely a permission issue in your Google workspace. Navigate to the 2:00 minute mark in the setup video for a guide on how to fix this issue.

5. Click the BLUE text '+ CREATE SERVICE ACCOUNT' at the top of the screen

6. Once the new page loads, type the Service Account Name: Google Play Subsplash, Click Create and Continue

7. Click the Select a Role box, and type in the filter field: service account admin, then scroll down the list to find and select 'service account admin'

8. Click the Done button

9. After the page reloads, Navigate to the column titled "Actions". Click the three black dots below "Actions" and from the drop-down menu, select Manage Keys.

10. Next, click the Add key button and select create new key from the drop-down menu.

11. Ensure that the file type JSON is selected, then click Create. This will download a small file to your computer you'll need to upload to the Dashboard later.

12. Hover over the highlighted link in the Email column and click "Copy"

13. Open a new tab and navigate to play.google.com/console and login again with your Google play credentials if needed. Then scroll down to the to "Users and permissions" menu. Click "Invite User"

14. Paste the email address you copied in step 13 into the Email Address box. Select Account Permissions and check the Admin box, then click "Invite User" > "Send Invite"