Introduction to Geo charts
Geo charts show data on a map by location. There are three geo charts that let you visualize geographical data in Trends AI: geo area, geo bubble, and geo heatmap charts. These geo charts can display six types of geographical data, depending on the territory:
Country
State
County
Zip code
Point (latitude/longitude)
Other sub-nation regions (for international countries)
Displayed Geo data
The following table illustrates which GeoType data can be displayed using specific geo chart types.
GeoType | Data Type | Geo chart type | Notes |
Country | VARCHAR | Geo area (default), geo bubble, geo heatmap | Can also be regions. |
County | VARCHAR | Geo area (default), geo bubble, geo heatmap | Only for counties in the United States. |
Latitude (point) | VARCHAR or DOUBLE | Geo bubble (default), geo heatmap | Must use both latitude and longitude columns. |
Longitude (point) | VARCHAR or DOUBLE | Geo bubble (default), geo heatmap | Must use both latitude and longitude columns. |
State | VARCHAR | Geo area (default), geo bubble, geo heatmap | Only for states in the United States. |
Zipcode | VARCHAR | Geo bubble (default), geo heatmap | We support zip codes from many countries. |
Other sub-nation regions | VARCHAR | Geo area (default), geo bubble, geo heatmap | The display depends on the type of administrative region. |
Geo chart customizations
Geo charts allow you to customize the map display by changing the Map type.
To customize the Map type, follow these steps:
Navigate to any geo chart.
Select the Display icon on the right side of your screen.
Click on the map type dropdown, and select one of the options: Light, Dark, Outdoors, Streets, Satellite, or Satellite Streets. The default is Light.
For example, view the light (default), outdoors, and dark map types:
Limitations
Geo charts don't support conditional formatting.
Geo area charts
Geo area charts provide a clear way to highlight regions of interest by displaying distinct boundaries for various geographical areas.
To create a geo area chart, your search needs to include a geographical column with the appropriate level of detail (higher than zip code). For this example, the Measure was "amount", and the Attribute was "donor address country":
Geo bubble charts
Geo bubble charts are a dynamic way to visualize your data geographically. Similar to standard bubble charts, they use the relative size of a bubble to represent the value of a specific measure. This format is especially effective for visualizing zip code data.
To create a geo bubble chart, your search must include either a geographical column or a specific latitude and longitude pair.
Geo heatmap charts
Geo heatmap charts offer a visually intuitive way to display the value of a measure through the depth of color in specific areas. Use geo heatmap charts to identify the relative value or density of a measure by location, such as viewing giving amount density across different customer zip codes.
To utilize a geo heatmap chart, your search must include a geographical column or a longitude and latitude pair. Trends AI supports geographical visualizations for many countries.