When it comes to discoverability, all roads lead to the app stores. Your audience will find and download your app here, so use this opportunity to make a great impression and promote your organization!

Your App Store Info will be used in the iTunes App Store, Google Play, and the Amazon App Store. Here are examples of where your App Store Info is displayed:

(Number 1 in the example above). The app store title will be displayed on your app’s homepage in the iTunes, Google Play, and Amazon app stores. The maximum characters allowed for an app title is 30 (including spaces).

If you enter a title that’s already in use in iTunes, a message will pop up, alerting you that your choice is taken. Even if this message does not appear, however, this does not guarantee your first choice is available. If your app store title is already in use by an app that was not live in iTunes at the time of App Store Info submission, this will not become evident until we submit your app to the stores. Your app store title could also show as available when you submit your App Store Info, but be taken by someone else between that time and the time when your app is submitted to the stores (unlikely, but possible).

This is what we will use if your first choice is already taken. The second choice title isn’t required, but providing it will speed up the submission process in the event your first choice is in use. If you don’t provide a second choice and your first choice is taken, we’ll contact you.

(See above) This is displayed on a user’s home screen after they have downloaded your app and in your app’s side menu. The limit is 11 characters (including spaces).

Your keywords will not be displayed in the stores, but they will help users find your app. You might want to include the name of your pastor, your location, or other variations of your organization’s name in your keywords. For tips on choosing keywords, check out this article.

If your app’s primary language is not English, select “Other.” Then you’ll need to provide your app description in English as well as your primary language (translations are required by the stores).

(Number 2 in the example above). Every app in iTunes is assigned a category. All Subsplash apps are categorized under Education or Lifestyle because there are no Religion or Spirituality categories in iTunes. For more information about choosing your App Store category, take a look at this article from Apple.

These will appear as bullet points alongside your app in some stores. The feature list offers a quick idea of what users will find in your app.

The short description is required by some app stores, including Google Play. It’s a good way to hook your potential users as they get a first glance at your app in the stores. Here’s an example:

Powerful content and resources to help you grow and stay connected.

(Number 3 in the example above). The app description will also be displayed on your app’s home page in the app stores. Here’s an example:

This app is packed with powerful content and resources to help you grow and stay connected. With this app you can:

- Watch or listen to past messages

- Stay up-to-date with Push Notifications

- Share your favorite messages via Twitter, Facebook, or email

- Download messages for offline listening

- Follow along with our Bible Reading Plan

- Sign up for events

- Make a secure gift

This appears in the Apple TV App Store. Example:

This app is packed with powerful content and resources to help you grow and stay connected. With this app you can:

- Watch weekly messages on demand

- Tune in for our Sunday service via live stream

- Listen to worship music

(Number 4 in the example above). If you provide this link, your users will be able to contact you directly from the app stores.